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Boost Your Mobile App Distribution with These Five Strategies


While the mobile platform has streamlined marketing strategies, distribution is a constant concern. Your app deserves visibility, and you needn’t limit your brand on distribution limitations alone. As your image develops, so, too, will your options.

With over 378,000 iPhones sold daily, app-store based purchases have become increasingly popular. Over 70% of iPhone owners report using apps to help them while they shop in stores. If you’ve created a solid mobile app, you’ll need a few touch-ups to impact the field. Don’t worry, we’ve got you covered. Check out the following five awesome mobile app marketing and distribution strategies. Work, in the end, amounts to success, but a little guidance goes a long way.

Strategy One: Grow Specific Features

Being a ‘niche’ app provider can define your market impact differential. You’ve already covered the basics. Now, it’s time to dive into the world of brand-specific amenities. Too many apps hit the market without growing any unique ability capable of coexisting alongside a powerful platform. Your niche should carry its own ability, and it should thrive across your SMS marketing platform, too.

The mobile app market is heavily affected by younger audiences, too. Currently, targeting niche college groups is a viable distribution strategy. Before 2015, global mobile users surpassed desktop users in the millions. The Golden Age of app marketing is here, and great opportunities await niche audiences.

Strategy Two: Focus on App Store Presence

Apple’s App Store isn’t the only distribution channel out there—but it’s certainly a telling platform. In the way websites need SEO organization, app-store-hosted mobile apps need acute regulation and visibility. Your app should carry relevant keywords. It should also be wary of similar products. App store optimization is overlooked too often for its importance.

In many ways, app store presence is integral to your apps development cycle. Why? Because app store downloads, reviews and uses can be tracked. As your app hits the market, intensive study should be prioritized.

Strategy Three: Use YouTube for Promotion

While YouTube, itself, isn’t a mobile-exclusive platform, it’s still highly effective in marketing campaigns. The world’s most popular media sharing site can’t be wrong, and it’s certainly capable of attracting millions of viewers. A video marketing campaign can boost mobile app downloads, increasing your immediate distribution impact. In fact, a solid visual media campaign can offer an incomparable edge at the start line. YouTube is friendly to social media platforms, too, making it an excellent visual companion to any campaign.

Strategy Four: Don’t Forget about the Early Release

Early releases, when incorporated often, can boost your marketing base’s trust while core features are tested. A highly functional distribution option, early releases determine user bases before they grow. Finding a niche market, certainly, should be prioritized. Early releases, however, grant incredibly flexibility before an app’s campaign ever begins.

You’ll need to learn how to leverage communities, locating early adopters as you build your brand. Of course, the early released app will still rely on its features to fly—but an early release is an incredibly viable resource for early distribution.

Strategy Five: Create a Solid Microsite

Microsites have become one of the world’s leading distribution resources for mobile apps. A two or three page website delvers relevant information nicely. It’s quick, it’s concise and it’s accessible. Your microsite’s mobile page will offer the benefits of a traditional homepage with an important added benefit: It’s available from your mobile app.

As you track visits, shares, click-through and retention, having a backwards-traveling channel will visualize distribution channel specifics. Additionally, you’ll be granted a unique opportunity in breeding a fan base solely interested in locating a homepage afterapp download. Create a review section, and enable online consumers with special deals and offers. Always incorporate vital app information, and don’t forget to—again—promote upcoming features. As your microsite grows, mobile app access will become increasingly streamlined.
This post was written by Sophorn Chhay

Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.

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